I was quite surprised to read elsewhere that Vodacom SA has had such a poor uptake of MPESA unlike its sister companies in East Africa.
So far it had only registered about 100,000 MPESA users since August 2010, whereas it had expected to registered 10 million MPESA users within the next three years. Compare this with 8.6 million registered users in Tanzania and 12 million registered users in Kenya.
Guess that is due to the level of economic development and sophistication of the banking sector in SA compared to what we have in Eastern and Central Africa, where a majority of the populace was unbanked till the other day when banking responded to the needs of the mass and low income segment, which supported by Safaricom’s MPESA, has seen it moving close to Ksh 600 million monthly.
I agree it is a surprise about the low uptake of M-PESA in South Africa.
ReplyDeleteOther companies like MTN with their MTN Mobile Money service have also not faired well in the South African market.
I would like to read more about this situation, can you inform me where you read your statistic about MPESA Vodacom subscribers in South Africa?
Thanks